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Kansas Law Dog previously said:
Thanks for posting TMS USA. I realize this is your first post and the fact that you chose to post on this forum leads me to believe that Toyota Motor Sales recognizes that their most loyal FJ Cruiser enthusiasts are in resistance here.
It would please me and everyone else if you elected to use this forum for direct "hot off the press" communication. I hope the recall nature of the first post doesn't have to be repeated, but that the next post might be to announce the Special Edition FJ that has been rumored since February, as an example.
It is realized that official announcements must be coordinated with the Toyota Japan, but if you released FJ Cruiser announcements here at the same time they are released to the UPI and AP news services, we would be most appreciative. Furthermore, the people here crave FJ news, where the newspapers, magazines, radio and television would not appreciate it as much.
Thanks for listening. Hope to hear from you again soon. Regards, Ken
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Thanks for your comments. The goal of our effort is to be more proactive in our corporate communications so that we leverage the power of consumer-based space like this forum to the benefit of our customers, consumers and the Toyota brand identity or image. Getting out front of a special service campaign is kind of a natural, but there are clearly more intriguing issues and developments with our company and products like the FJ that likely warrant a similar approach.
We're going to take some baby steps at first. Not that this is revolutionary, but we've not found too many other OEMs coming out of lurker mode, so-to-speak and will be learning some valuable lessons as we go forward. Adding the nontraditional (FJCruiserForums) to the traditional (insert name of popular automotive publication here) has been suggested as one way to strengthen/reinforce our brand image (and get accurate info spread faster), so your hope may become a way of doing business for us in the not-so-distant future. We do aim to please!
