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Old 05-02-2007, 05:14 AM   #8 (permalink)
rdvrk219
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Join Date: Oct 2006
Member Number: 6907
Location: Germantown, MD
Posts: 214
Re: FJ Windshield Class Action Lawsuit Has Begun

Quote:
stnmikita previously said: View Post
What is the stated goal of these attorneys once they file suit? How does this ultimately benefit the FJ owner?

Not trying to be a jerk, just curious.

I have seen way too many class-action suits that even when successful after a couple of years end up giving the people involved $2.99 and the lawyers involved significantly more.
That is true, but if given a choice, I think Toyota would rather avoid bad PR by having a lawsuit mentioned along with their name. Given Toyota's ranking in auto sales and reputation, the MSM (mainstream media) could run this as a "gotcha" media event for a while.

The narrative could be:

"One of the nation's best selling automakers, Toyota, has been named a defendant in a class-action lawsuit for defective windshields installed on their 2007 model year FJ Cruisers. The FJ has had a history of easily broken windshields that can cause a safety issue and has caused owners to replace them 2 or more times within months of buying the SUV.

Toyota has a reputation of building high quality cars and trucks, like the best-selling Camry and popular hybrid Prius, so this lawsuit comes at a time when the automaker is seeing record sales and a month where it became the number one automaker in the nation."

A recall is, at most, a 2 day media story which goes wayside easy and is forgotten by Friday of that week..

Just my $0.02
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