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I paid 200 UNDER invoice... with details of the negotiation
I just made a deal last night.
Black
4x4
AT
CQ (convience package)
All-terrain package (offroad package, better tires, shocks, wheels, locking rear diff, and A)
Accessory package- rubber floor mats, extra arm rest, first aid kit
MSRP was 28,600
Invoice was 25,816
Paid: 25,616 with 5 miles
I got it down to 200 below invoice and this is how I did it. I checked my area via internet for new car inventory. No dealer had the exact car I wanted. I was only looking for a locking rear diff and CQ package (the all-terrain package is 1100 invoice price more)
I found 3 cars close to the car I was looking for. I told each dealer that I was willing to pay invoice for the vehicle I wanted (without the All terrain) but I would split the cost of the package I didn't want so in the car I bought it, I was asking for 550 below invoice.
They were bewildered how I got to those numbers (Because most dealers will try to give you invoice on the car but not the packages) and asked me to send over my data. I sent them over the edmonds blue book info, and the spreadsheet that everyone here has provided.
The finance manager returned my call (Those numbers just upgraded me from the sales man) saying that they COULD NOT make that deal. I said ok thank you for your time. The salesman called back 10 min later playing dumb "what did the manager tell you?"
To make a long story short, when the salesman called I said I would go 250 under invoice, the manager got back on the phone saying the best deal he has ever given was the employee discount of 100 over invoice, I said no then he countered with a long speech and said 200 under.
I said you have a deal.
This is what I learned. When I asked a salesperson to find me the 'right' car, I found out that they do not have access to all the cars, dealers can hide them so talk to the internet sales manager! If the dealers know that you are talking to other dealers then it helps alot. I gave each dealer the dealer that I was talking to and the vin number of each car I was looking at. The entire process took about 3 hours with email and phone and one drive down to the dealer after the OKed price.
On a side note, The dealer was asking 15k for my trade in and I sold it in 5 weeks for 17k.
Good luck purchacing! This fourm saved me 3000 bucks!
I am in San Diego (edit)
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