PLEASE READ BEFORE READING THE RESULTS:
First of all, I am in no way affiliated with any of these companies and did my best to conduct this experiment in a manner that would yield the best possible results.
However, if any of these major lighting companies wish to show me some errors I may have made by depositing large sums of money into my bank account to be used for FJ modifications, I will rethink the results... 
I'm kidding, it is how it is.
Please keep in mind my Digital Light Meter measures "illuminance." This is the density of light that falls on a surface, in this case the light meters dome. Illuminance is measured in lux or footcandles. Footcandles are an older unit, lux is now much more commonly used and my light meter only measures in lux. One lux is one lumen per square meter.
The posted numbers show the density of light emitted by the different bulbs.
This does not directly indicate which bulbs are better than others! Longevity, robustness (it is an offroad vehicle), and other attributes all add to the overall quality of the bulb.
Also keep in mind: the stars that burn super bright often burn out faster than the stars that dimly light our universe. This however does not mean that the highest rated bulbs will not last as long as the dimmer bulbs. Many variables come into play in this as well. There are many other factors that determine bulb quality other than illuminance so please keep that in mind when viewing the results of the comparison.
Experiment procedures:
Light meter was set up near the focal point of the driver side headlight approximately 20ft in front of the headlight lens. I used a step ladder to hold the light meter. The meter was not moved during the experiment, nor was the FJ.
As each set of bulbs was installed and lit, I took 2 photos from 2 cameras. One from a vantage point similar to that of the driver when driving. Another from the side and front of the FJ. I am not a photographer so I hope the pics turn out well (I had the cameras on night mode but the LCD display still showed some glare as can be expected).
All photos and readings were made on the HIGHBEAM setting.
Are you ready?
