First of all, your location would probably help.
1974 Toyota Landcruiser FJ40 - $3000 (Honolulu)
Like this one, IMHO there are a few parts worth saving. The body, fenders, hood, front valance/grille and top are goners. Pacol and Aqualu make/sell replacements, including frames. Your best bet is sell it low, lower than this guy as he's come down from $7K, and hopefully someone is looking for TITLE and a VIN plate and a few parts to salvage. That's how ICON starts their builds.
I found similar, but in running condition, no top or doors and he wanted $1900 and no one, myself included, touched it for months. He recently dropped it to $1700. He laughed at $900.00 and it was not up to date on reg and safety inspection, no turn signals or wipers.
I think Doc @ M-PAC will agree with me when I say, most owners think that there FJ's are lined w/ platinum.
Body and paint
The other day I looked at a "running" '78 w/ top and doors, that needed a tune up and had a few spots of rust. Well, it needs a carb and probably a re-build and the "spots" are as big as my fist. And he dropped his price to $7K. Even though it was mustard colored, it was not gold.