Re: What is everyone paying?
i am a toyota sales consultant in the chicago region. i work at one of the largest stores in the region. we do have a very large allocation of fj cruisers coming into inventory. as far as pricing, every customer has paid at least msrp, some $250 over, some $500 over. this is not going to be a mass produced vehicle like a highlander or 4runner. it will be limited in its overall production and distribution. therefore, it will be one of the few cars that will have little to no negotiation.
speaking from a business perspective, we do everything we can to give customers a fair price on all of our new inventory. however, there are certain vehicles that toyota as a company wants us to hold gross profit on, and the fj is one of those vehicles (along w/ the hybrids). the negotiating game has already gone almost entirely in favor of the consumers, since almost everyone comes in the door demanding invoice or below invoice pricing on every new vehicle.