This makes me curious..what kind of mpg do Jeep Wranglers get? I thought that they got similar MPG to our
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IMHO, it was not about MPG!
It was all about the P&L!
In order to comply with the US CAFE Ratings, Toyota can only sell so many 18MPG Trucks like FJ, LC,4RUNNER, and Sequoia!
For ever one of these that they sell; they have to sell A LOT MORE 25MPG to 50MPG vehicles like Camry, Corolla, Avalon, Taco, RAV4, and Prius's!
When Toyota introduced the FJ in 2006 it sold for the mid $20K's.
In addition, they did not have enough models to allow them to expand the price range over the 8 year US run.
I bought a top of the line TRDSE with everything on it in 2006 for $32,000.
Then, I bought a 2012 TT's loaded for $35,000.
Finally, in 2014, I bought a loaded TTUE for $39,000.
A loaded Jeep Rubicon 4 door model or a loaded 4 door Sahara sells for $50,000 while a cheap Sport sells in the mid $20k's!
So it all boils down to this:
Toyota introduced the FJ too cheap, then they did not add enough models to allow the price points to expand the price range of the brand.
If a 2014 TTUE would have commanded $55,000, I wager that Toyota would still be exporting them as fast as their ships could bring them!
The FJ was a great bargain when it came out, but that great bargain probably sealed its fate as a one generation model!!