Re: 2013 New York Auto Show Preview
When I think Jeep, I'm thinking Wrangler - sure it's pricey, rides like a 2 horse wagon and not very quick, BUT - it's not supposed to be, it's for posers and non-posers that want to go back in the woods, break expensive parts, drink beer and laugh about how much it's going to cost. Fun? You bet, and the resale on these things are the highest of all vehicles sold, go figure huh! It's a special market with crazy fans, they will defend the Jeep no matter how many recalls, or shoulda been recalled, they take things serious. But, Jeep can't pay the light bill with just a handful of rabid fans, and the new Jeep owners expect Toyota levels of reliability and fit/finish. So, if you happen to get that problem child, then there's no loyality and the world will hear how much Jeep blows for not driving like car and having stuff break.
Naturally, Jeep has to fill their line with styling and fluff for the soccor moms and teen first car buyers that don't ever plan on 4 wheelin, thus - that thing that is the new Cherokee.