i'm also new and bought a 2010 iceberg with roof rack and off road package and some other stuff for 28,262? something like that and that was a out the door price on a new fj.
hope that helps you out. i love my iceberg and have tons of extras planned soon.:rocker: cammo picture included lol.
That was roughly the MSRP that was on my window before I tore it to shreds and got a few thousand off of it. lol. Sounds right though, especially when the car salesmen say it was supposed to go up 5-10% from the 2010.
Good luck buddy!