Deep within the Yucatan jungle have a mid-size to full-size SUV competition (brand X) stuck in a mud wallow hopelessly doomed...while all of a sudden a tribe of pygmies (in FJ's) encircle the stuck vehicle...Have them do a ritualistic "FJ dance" where they can drive around (flinging mud) the poor little brand X. Inside the FJ you could pan out to see the entire family of 5 tribe members eating grubs..."Think outside the rut". The shift lever could be a shrunken head!
I am for hire.
You have wild imagination my friend.