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Envision this:
Deep within the Yucatan jungle have a mid-size to full-size SUV competition (brand X) stuck in a mud wallow hopelessly doomed...while all of a sudden a tribe of pygmies (in FJ's) encircle the stuck vehicle...Have them do a ritualistic "FJ dance" where they can drive around (flinging mud) the poor little brand X. Inside the FJ you could pan out to see the entire family of 5 tribe members eating grubs..."Think outside the rut". The shift lever could be a shrunken head!
I am for hire.

You have wild imagination my friend.
 

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Alright, this might be kind of cheesy, but this is what I thought would make a cool commercial

An old FJ40 crests a hill (off road of course) and a voice over says "In 1955, Toyota debuted the first of the FJ series of off road vehicles, which became the best selling four wheel drive in the world" The older FJ continues driving downhill and disappears behind another hill. Then an new FJ Cruiser comes over the second hill and turns off..."In 2006, a legend is reborn"

or something like that.
 
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