Lets also not forget the next wrangler that is coming out soon, any rag really comparing off road capability will award it to the Jeep. Apparently there will be a four door model with rumors of the 5.7 Hemi V8 and CRD diesel engines being made available. There is also the possibility of a pickup version in the near future. But, if they look at creature comforts the Toyota will have a fighting chance. I bet the FJ will get "SUV of the year" from Motor Trend because of its interior comfort and cool factor relative to the jeep as Wranglers are not exactly known for their comfort.Topless4runner said:aside from getting the extra green for all the options i think part of the reason they do that is for the automotive rags. while they claim they are objective, we all know that they are all about the comfort widgets (why the Grand Cherokee has won 4x4 of the year so much, its cushy and can kinda wheel).
On that note i would say im looking forward to seeing this thing in a couple 4wd of the year competitions, but i dont really expect it to win due to the relative lack of creature comforts (i.e. plushness).
As for pricing, my guess is dead center between Taco and 4Runner.