As one of the volunteers, I will tell you than greed had nothing to do with the "night on the town" that was planned. A few things came went into the decision. Last year two vendors sponsored meals at the Best Western. That, coinciding with the registration fees payed for enough meals to cover all days. This year, catering that fourth day would have been too much and no vendor asked to sponsor one this year.But I guess greed takes over! And the organizers bowed down to their greed!
Second, we had suggestions from many attendees last year to have a "night out" thing this year. People were going out sporadically last year, and wanted it to be more focused so they could hang out and see more of their fellow FJers downtown. The main organizers thought it would be a good idea to do the "night out" for that very reason. In hindsight I think it worked well. Some shops stayed open later, which is good for them, and people got to socialized with a lot more people on that night.
I didn't speak to every vendor, but I spoke to a couple who said this was their best year as far as business goes, so I hope that was true for all of them.