This really puts the TOY in Toyota. They're trying to market its rugged nature by stating they mixed it with "monster DNA"... looks more like "Hello Kitty" DNA... totally gay looking. The premise and concept underneath it all is excellent... a rugged, bare bones, off road machine for a younger (and frugal) crowd... but stylistically... come on, seriously!? And now, the changes they've made for production is taking more of it's rugged nature away (front and rear winch, spot lights, roof rack bars, etc.) I want something I can throw my muddy ass bike in the back or sand covered feet... forget the 10 level temperature control and carpet... where's the rubberized metal with drain plugs!? Lose the excess frills, we want a Jeep-Killer... That vehicle has been successful for decades and it doesn't even have glass windows, let alone power locks, and/or other unnecessary touring crap. "Cruiser" is right, because that's what its being built as, a street cruiser for yuppie kids that will only ever engage the 4 wheel drive to go through an unpaved gravel driveway... where's the river forging original mountain climber for the non-pussies!?!? Toyota (and other manufacturers) need to stop surveying the elderly retired folks with hip problems.