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Great ad! Borrows the concept from a TopGear challenge between two runners and a Peugeot.
 

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I think they're missing their actual market with their "ads" - this one and the cartoon FJ chasing bunnies... Anyone here into the parkour thing? Watch a lot of cartoons? The old Nissan and Toyota commercials were more relevant - camping, mountain biking, kayaking... Sure, today they seem a bit obvious, even boring. But "relevance" is king.

Think of all video of the Trail Team from trail rides - there's your footage for commercials. Voiceover the vids with engineers, Trail Team guys, hardcore FJ40 guys ("Didn't think a new SUV could hang with us..."

But hey, when the ad firm is based in NYC, you get computer generated wall riding, bunny eating FJs... The sad fact is that the guys who created these ads don't even own cars - most don't even have drivers licenses! Crazy huh.
 

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I think toyota should do what some companies have in using youtube videos for their ads. It would be sweet to see an fj ad showing that video where the girl in her fj climbs up hells pass or something
 

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That's a sweet Ad for the FJ!!!:rocker:
 
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